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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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It’s also developed and executed by small businesses and one-person shops around the globe. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam? That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

What if your customers looked forward to receiving your marketing?

If the geological formation is wider than it is long, it is not a fjord. Don't miss: Well-known fjords in Western Norway.

The fjords were formed by the giant glacier tongues that through several ice ages have shaped the landscape.

What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?