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Read through from start to finish or skip to a section with the links below: You have probably already defined and set up your goals in Google Analytics at some point but it’s worth doing again — from scratch.

BCI brought together our managers and stakeholders to define every conversion and micro-conversion we want tracked on the site.

Event goals can track things like downloads and clicks.

Think of Destination goals as the page a visitor lands on and Event goals as actions a visitor takes.

To demonstrate expertise, you publish comprehensive content about your topic.

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