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According to a March 2012 report by anti-malware specialist OPSWAT, MSE was the most popular AV product in North America and the second most popular in the world, which has resulted in the appearance of several rogue antivirus programs that try to impersonate it.
The product received generally positive reviews praising its user interface, low resource usage and freeware license.
It secured AV-TEST certification on October 2009, having demonstrated its ability to eliminate all widely encountered malware.
This development marked a change in Microsoft's consumer AV marketing strategy: instead of offering a subscription-based security product with a host of other tools, such as backup and a personal firewall, Morro would offer free AV protection with a smaller impact on system resources.
Amy Barzdukas, senior director of product management for the Online Services and Windows Division at Microsoft, announced that Morro would not directly compete with other commercial AV software; rather it was focused on the 50 to 60 percent of PC users who did not have or would not pay for AV protection.
It replaces Windows Live One Care, a discontinued commercial subscription-based AV service, and the free Windows Defender, which until Windows 8 only protected users from adware and spyware.